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课程博采众长,坚持理论与实践相结合、叙述与评价相结合、论证与个案相结合,全面介绍了市场营销的基本理论、策略和方法,具有一定的创新性、前赡性和较强的实用性。
以能力为本位,充分应用实践平台和网络教学平台,贯穿计算文化、计算技术、计算思维三层次, 融合思维培养与应用能力培养,突出计算思维能力的训练,提升素养,加强能力,广度优先,融入专业。
Delve into Marxist political economy principles, analyzing capitalist and socialist economic systems while mastering theoretical foundations for understanding modern economic practices and development trends.
Dive into probability theory and mathematical statistics through comprehensive coverage of random events, variables, distributions, and statistical inference methods.
Discover advanced mathematics through engaging visuals, cultural elements, and real-world applications, focusing on calculus fundamentals with direct connections to economics and management principles.
Master essential communication skills across cultures, from public speaking and team leadership to persuasive techniques and nonverbal cues. Build practical expertise in interpersonal relationships, conflict resolution, and effective presentation strateg…
Discover fundamental accounting principles, financial reporting, and practical business applications through comprehensive theory and hands-on training with industry partnerships at leading enterprises and accounting firms.
Master the fundamentals and latest trends in HR management, from strategic planning and recruitment to performance evaluation and labor relations, with practical case studies and industry applications.
Dive into comprehensive public finance principles, government expenditure, revenue systems, and fiscal policies through theoretical frameworks and real-world applications from experienced practitioners.
Master the art of business negotiation through comprehensive theory, MBA case studies, and practical simulations, covering strategies, psychology, communication, etiquette, and cross-cultural aspects.
Dive into 证券发行、公司并购和资产管理等投资银行核心业务,掌握资本市场运作模式,通过实际案例分析提升资本运作能力,为金融领域发展打下坚实基础。
Dive into comprehensive international business operations, from global trade theories to cross-cultural management, focusing on practical applications in modern multinational enterprises.
微观经济,观微而知天下,观微而明规律辩是非。
Master strategic business management concepts, from environmental analysis to implementation, focusing on core competencies, competitive advantages, and innovative strategies for modern enterprise leadership.
Explore China's comprehensive social security system, covering pension, healthcare, unemployment, work injury, social assistance and welfare programs, with focus on modern socialist principles.
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