Consumer Psychology Courses and Certifications

Marketing Psychology and Consumer Behavior

1034 ratings at Udemy

Apply consumer behaviour, marketing psychology and behavior economics to skyrocket your rate of sales and conversions.

• Udemy
• 3 hours 47 minutes
• On-Demand
• Paid Course

How Ideas Spread

34 ratings at The Great Courses Plus

Gain insight into the fascinating world of viral trends and your own decision-making behaviors with this course taught by a best-selling author and professor.

• The Great Courses Plus
• 5 hours 54 minutes
• On-Demand
• Free Trial Available

心理暗示在营销和驱动消费升级中的作用

探索心理暗示如何影响消费者行为，掌握营销策略中的心理学原理，提升品牌影响力和销售转化效果。

• XuetangX
• On-Demand
• Free Online Course

Anhui University

营销视角下的视知觉研究——锵锵三人行：从一张美女海报说起……

探索视觉营销中的感知原理，通过真实案例分析美女海报的设计策略，深入理解消费者心理和视觉营销的关键要素。

• XuetangX
• On-Demand
• Free Online Course

消费心理学

Discover how consumer psychology influences purchasing decisions, marketing strategies, and customer behavior through scientific analysis of psychological factors, cultural influences, and market dynamics.

• XuetangX
• On-Demand
• Free Online Course

Hangzhou City University

旅游消费者行为

Discover the psychological and social factors driving tourist behavior, from decision-making processes to destination choices, while mastering practical marketing strategies for tourism management.

• XuetangX
• On-Demand
• Free Online Course

旅游消费者行为学

Delve into the psychology and behavior patterns of tourism consumers, exploring motivation, decision-making, cultural impacts, and marketing strategies for tourism management professionals.

• XuetangX
• On-Demand
• Free Online Course

Building a Customer Persona

Master the art of creating detailed customer personas through research-driven techniques and psychological insights to enhance your marketing effectiveness.

• Semrush Academy
• 50 minutes
• On-Demand
• Free Certificate

Microcredential

Neuromarketing

Master the science of consumer behavior through neuroscience methods, biometric tools, and behavior change theories to create data-driven marketing strategies that optimize brand interactions and campaign effectiveness.

• Coursera
• On-Demand
• Paid Course
• 3 courses

AI's Existing Impact

Explore AI's impact on personalization, recommendation systems, content moderation, chatbots, and consumer psychology in marketing. Learn to leverage AI for enhanced customer experiences and business growth.

• Coursera
• 12 hours 31 minutes
• On-Demand
• Free Online Course (Audit)

University of Virginia;  BCG

Customer Value in Pricing Strategy

363 ratings at Coursera

Learn to price products based on customer value and psychology. Explore value-based pricing techniques, measure willingness to pay, and create effective pricing strategies that benefit both consumers and sellers.

• Coursera
• 14 hours 50 minutes
• On-Demand
• Free Online Course (Audit)

Three Rules for Critical Thinking & Avoiding Bad Decisions

739 ratings at Udemy

Improve Your Decision Making Discipline and Protect Yourself from Fraudsters, Con Artists, and Bad Deals

• Udemy
• 1 hour 5 minutes
• On-Demand
• Paid Course

Master the Basics: Small Business Branding Fundamentals

449 ratings at Udemy

Branding Basics: Step-by-step Guide for Building an Affordable and Effective Brand

• Udemy
• 1 hour 53 minutes
• On-Demand
• Paid Course

Sales Coaching Certification (Sales Skills + Life Coaching)

336 ratings at Udemy

Life Coach Training + Sales Coaching: Learn Sales Skills, Closing Techniques, Prospecting, Sales Psychology; Marketing

• Udemy
• 20 hours 26 minutes
• On-Demand
• Paid Course

Neuromarketing: Applied Neuroscience to Grow your Business

299 ratings at Udemy

Boost Your Digital Marketing Using Neuromarketing Strategies. Influence Your Customer to Purchase From You Over and Over

• Udemy
• 3 hours 51 minutes
• On-Demand
• Paid Course