Learn about visual perception research from a marketing perspective through an engaging video lecture that analyzes a beauty advertisement poster. Explore how visual elements influence consumer behavior and marketing effectiveness while examining real-world examples of visual perception principles in advertising. Discover key insights about how the human brain processes visual information and how marketers leverage these psychological mechanisms to create impactful promotional materials.
Overview
Syllabus
- 营销视角下的视知觉研究——锵锵三人行:从一张美女海报说起……
Taught by
Lin Bai, Haona Xue , and Yan Lu