BCG Courses

Digital Transformation

8 reviews

Explore digital transformation's impact on business, learn key technologies and trends, and apply BCG's framework to digitize your organization's strategy, processes, and technology.

• Coursera
• 14 hours 15 minutes
• On-Demand
• Free Online Course (Audit)

Cost and Economics in Pricing Strategy

668 ratings at Coursera

Explore economic factors in pricing, including cost-based approaches, price discrimination, elasticities, and channel pricing. Learn practical models and methods to maximize profits through strategic pricing decisions.

• Coursera
• 12 hours 7 minutes
• On-Demand
• Free Online Course (Audit)

Customer Value in Pricing Strategy

363 ratings at Coursera

Learn to price products based on customer value and psychology. Explore value-based pricing techniques, measure willingness to pay, and create effective pricing strategies that benefit both consumers and sellers.

• Coursera
• 14 hours 50 minutes
• On-Demand
• Free Online Course (Audit)

Pricing Strategy in Practice

165 ratings at Coursera

Explore pricing strategy through a real-world case, applying cost, customer value, and competition lenses to recommend optimal pricing and adapt to market disruptions.

• Coursera
• 13 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

The hidden value – Lean in manufacturing and services

806 ratings at Coursera

Discover how Lean methodology drives sustainable competitive advantage, improves manufacturing and services, fosters continuous improvement, and adapts to new technologies for business success.

• Coursera
• 15 hours 5 minutes
• On-Demand
• Free Online Course (Audit)

التحوّل الرقمي

270 ratings at Coursera

تعرف على أساسيات التحول الرقمي وتأثيره على الأعمال. اكتشف الاتجاهات التكنولوجية الحديثة وكيفية تطبيق إطار BCG لتحويل مؤسستك رقميًا بنجاح.

• Coursera
• 14 hours 35 minutes
• On-Demand
• Free Online Course (Audit)

Transformación digital

263 ratings at Coursera

Explora la transformación digital, sus impactos y oportunidades. Aprende a aplicar el marco de BCG para digitalizar estrategias, procesos y tecnologías en tu organización.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

Market and Competition in Pricing Strategy

231 ratings at Coursera

Analyze market dynamics to maximize revenue through competitive pricing strategies. Learn to predict and respond to competitors' moves while avoiding legal pitfalls and optimizing profits across product lifecycles.

• Coursera
• 11 hours 50 minutes
• On-Demand
• Free Online Course (Audit)

Цифровая трансформация

Изучение экспоненциального роста технологий, их влияния на бизнес и методов цифровой трансформации организаций с использованием модели BCG для достижения конкурентных преимуществ.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

La transformation numérique

Explorez les fondements de la transformation numérique, ses impacts sur les entreprises et les stratégies pour réussir à l'ère digitale. Maîtrisez le cadre BCG pour numériser votre organisation.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

Transformação digital

24 ratings at Coursera

Explore a transformação digital, seus impactos nos negócios e como implementá-la usando a estrutura do BCG. Aprenda sobre tendências tecnológicas e estratégias para prosperar na era digital.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

디지털 전환

디지털 시대의 비즈니스 변화와 적응 전략을 탐구합니다. 기술 혁신의 영향, 파괴적 혁신의 본질, 주요 디지털 트렌드, 그리고 BCG의 디지털 전환 프레임워크를 학습합니다.

• Coursera
• 14 hours 15 minutes
• On-Demand
• Free Online Course (Audit)

Digitale Transformation

10 ratings at Coursera

Erlernen Sie die Grundlagen der digitalen Transformation, ihre Auswirkungen auf Unternehmen und wie Sie mit dem BCG-Framework Ihr Unternehmen erfolgreich digitalisieren können.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Free Online Course (Audit)