Gain insight into the fascinating world of viral trends and your own decision-making behaviors with this course taught by a best-selling author and professor.
Overview
Syllabus
- By This Professor
- 01: Social Epidemics-Why Things Catch On
- 02: The Basics of Consumer Psychology
- 03: The Impact of Triggers on Consumer Choice
- 04: Simple Rules to Make Ideas Stick
- 05: The Social Influence of Conformity
- 06: The Social Influence of Divergence
- 07: Word of Mouth-Powerful and Persuasive
- 08: The Social Currency of Shared Ideas
- 09: Messages That Go Viral
- 10: Social Networks-Channels of Influence
- 11: Social Influencers-Myths and Science
- 12: Tracking Results-Big Data, Little Data
Taught by
Jonah Berger
