Customer personas are fictional profiles that represent your target market, based on in-depth research. Used by marketers and designers, these personas help visualize the audience and include various elements like images and statistics to make them realistic. This free course will show you how to build the dynamic Customer Persona, allowing for a rich blend of text, visuals, and more to effectively capture customer insights.
Overview
Syllabus
- About this Course
- Meet your instructor, Fab! She'll be walking you through what to expect from this course, from running efefective marketing research, organizing your results, and building that all-important customer persona.
- WALKTHROUGH: Semrush Persona Builder
- Get to know the Semrush Persona tool – a free app that will be your guide throughout this course!
- Understanding Customer Personas
- Learn why the details are so important when developing customer personas. and why demographics just won't cut it alone. Get ready to go deep to really understand your customer!
- Activity: Choose the Company You Would Like to Build a Persona for
- In this activity, you'll pick a brand or company to focus on for the rest of the course. By the end of the activities, you'll have a complete customer persona for your choice!
- Understanding Market Research
- Not all market research is created equal. Learn what goes into great market research, how to collect it, and tips and tricks to gather the best data.
- WALKTHROUGH: Using Semrush for Customer Research
- You know your brand is great, but what if you want to check up on your competitors? This walkthrough of Semrush's Customer Research tool will keep you one step ahead of the competition.
- Building a Customer Survey
- Not sure where to start with your market research? Get the inspiration flowing with our free customer survey template!
- Activity: Build Your own Survey
- In this activity, you'll create your own customer survey using everything you've learned so far. Don't forget your free survey template!
- Applying Buyer Psychology to Customer Personas
- To truly understand and build your persona, you need to know how they tick. In this lesson, you'll explore the wants, needs, fears and objections necessary to enrich your persona.
- Activity: Conduct an Interview
- It's time to go face-to-face with your target audience. You'll learn how to conduct an interview or focus group with tips and tricks to get the most out of your experience.
- Analyze Customer Data
- You've done the research, now you need to analyze all that data! Organize this data, look for patterns and trends, and use our handy template to help you make sense of it all and summarize those insights.
- Activity: Building your Customer Persona
- It's time for the main event – building your customer persona! Using everything you've learned so far, you'll create a detailed representation of your target market, complete with demographics, buyer psychology, and who knows – you might even want to name your persona!
- How to Use Personas to Elevate Your Marketing
- In this final lesson, you'll learn how to use your customer persona data to create effective strategies that will revolutionize your marketing game. Tip: it's all about marketing to the heart!
- Congratulations!
- You've made it! Congratulations from all of us at Semrush Academy. There's only one thing standing between you and your certificate – the exam! Good luck, and don't forget to tag us and Fab on LinkedIn when you're done!
- [BONUS] Fab’s Top 10: An Exclusive Interview
- In this bonus video, Fab chats about how to keep your customer personas up to date, what role social media and AI play in creating personas, and what her superpower is.
Taught by
Fab Giovanetti
