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Enhancing Customer Insights with Generative AI

Coursera Instructor Network via Coursera

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Overview

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This short course equips marketing professionals, data analysts, and business strategists with practical skills to analyze customer behavior, generate actionable insights, and drive growth using the latest AI tools and real-world case studies. Learn how to seamlessly integrate AI into your business strategy and stay ahead in today's competitive market. By completing this course, you'll apply GenAI techniques to market research and customer behavior analysis, generating actionable insights to optimize your marketing strategies and business plans immediately. By the end of this course, you will be able to: Identify GenAI tools and modelling techniques that. can transform your approach to market research. Use GenAI-driven market research strategies to derive actionable insights from big data. Evaluate opportunities to integrate generative AI into business strategies. This course is unique because it not only covers the theoretical aspects of generative AI but also provides practical strategic implementation with leading AI tools and platforms. You’ll learn from real-world case studies, ensuring that you are prepared to implement these techniques in your professional role. To be successful in this course, you should have a background in data analysis, marketing, or business strategy, with a basic understanding of AI concepts and tools.

Syllabus

  • Enhancing Customer Insights with Generative AI
    • This short course is designed for marketing professionals, data analysts, and business strategists, teaching practical skills to analyze customer behavior, generate insights, and drive business growth using generative AI (GenAI). It focuses on applying GenAI techniques in market research and customer behavior analysis to enhance marketing strategies. By the end of the 2-hour course, you will be able to identify GenAI tools, use AI-driven research strategies to gain insights from big data, and evaluate how to integrate AI into business strategies. The course emphasizes both theory and practical application with real-world case studies. A background in data analysis, marketing, or business strategy, along with basic AI knowledge, is recommended for success.
  • Lesson 1: Gen AI in Market Research and Consumer Behavior Analysis
    • This lesson introduces the fundamentals of AI and generative AI in market research, focusing on consumer behavior analysis. You will explore practical applications, tools, and case studies to understand how AI can enhance market insights and transform traditional research methods.
  • Lesson 2: Generating Actionable Insights from Big Data
    • This lesson covers the essentials of working with big data, including preprocessing, cleaning, and visualization. Youwill learn how to use generative AI to generate actionable insights from complex datasets.
  • Lesson 3: Integrating Gen AI Insights into Strategic Planning
    • This lesson focuses on the strategic importance of AI-generated insights and their integration into business planning. You will develop a framework for incorporating AI insights into your strategic plans and learn continuous improvement strategies

Taught by

Resham Sivnarain

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