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Coursera

Generative AI for Keyword Research

Coursera Instructor Network via Coursera

Overview

This intermediate-level course has been designed and tailored for those seeking to leverage the power of generative AI to optimize keyword research and enhance SEO outcomes. During the engaging lessons, delivered by Marketing Specialist, Antón Jáuregui, you will develop the confidence and skills to integrate GenAI tools into your SEO strategy. You’ll learn how the use of GenAI tools can streamline your keyword research, ensuring precision and efficiency. Through practical, step-by-step guidance, you’ll uncover the possible applications of popular GenAI tools, as well as how to utilize these and get the best out of them. The Generative AI for Keyword Research course has been designed upon the foundations of the following overarching learning outcomes: Define how generative AI can enhance the process and outcomes of keyword research. Implement strategies using generative AI to automate and optimize keyword research processes. As a starting point, the first lesson focuses on contextualizing the course by positioning GenAI within the keyword research and SEO arena. As you progress through the second lesson, you’ll explore, through practical demonstration, how to integrate GenAI tools into your workflows. If you’re eager to discover how generative AI can save you time and resources, whilst boosting your SEO outcomes and giving you a competitive edge in your industry, you’re in the right place! This course will equip you with the skills and practical understanding of how to embrace GenAI as an invaluable assistant, strengthening and enhancing your SEO efficacy.

Syllabus

  • Generative AI for Keyword Research
    • This course is designed to equip you with the necessary knowledge to leverage GenAI for keyword research, helping you develop key skills to integrate AI tools into your workflows. In this course, you'll gain a practical understanding of strategically using AI tools to streamline your keyword research process and apply actionable strategies for integrating these AI tools into your SEO workflows.
  • Lesson 1: An Introduction to Keyword Research and Generative AI
    • This lesson will provide you with context for the course. You'll begin with a brief explanation of the purpose of keyword research in SEO, then continue with an introduction to GenAI and its current applications.
  • Lesson 2: Strategies for Using Generative AI in Keyword Research
    • In this lesson, the different strategies you can use to leverage AI in your keyword research processes will be discussed. You will learn to implement strategies using GenAI to automate and optimize keyword research processes.

Taught by

Antón Jáuregui

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