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Coursera

GenerativeAI for Customer Success

Coursera Instructor Network via Coursera

Overview

Did you know that companies using Generative AI in customer success see a significant improvement in customer satisfaction and operational efficiency? Discover how you can leverage this technology to transform your customer success strategies. This short course empowers customer success professionals and managers to enhance their strategies using Generative AI (GenAI) technologies. By completing this course, you'll be able to apply advanced GenAI tools to streamline your customer support processes, improve customer engagement, and increase overall employee satisfaction the very next day at work. By the end of this course, you will be able to: 1.Explain how GenAI can be used to improve customer success processes in your organization. 2.Resolve ethical and data privacy challenges when using GenAI in customer success strategies. 3.Create a plan to integrate GenAI into your customer success operations. This course is unique because it combines theoretical insights with practical applications, including real-world examples and case studies, to provide a comprehensive understanding of GenAI in customer success. To be successful in this course, you should have a background in customer success, customer service, or a related field, and a basic understanding of AI technologies.

Syllabus

  • GenerativeAI for Customer Success
    • Welcome to Generative AI for Customer Success! This course empowers customer success professionals and managers to enhance their strategies using Generative AI (GenAI) technologies, transforming your approach to customer success.
  • Lesson 1: Boosting Customer Success with GenAI
    • This lesson will cover the various ways GenAI can be applied to customer success operations. Topics include enhancing customer engagement, automating support processes, and providing personalized customer experiences. Learners will explore the key capabilities of GenAI tools that can revolutionize customer success.
  • Lesson 2: Overcoming Ethical & Privacy Challenges
    • This lesson will delve into the potential limitations and ethical considerations when implementing GenAI in customer success. It will address common challenges such as data privacy concerns, integration issues, and the importance of maintaining a human touch in customer interactions.
  • Lesson 3: Integrating GenAI into Your Workflow
    • In this lesson, learners will be guided through the process of creating a comprehensive framework for integrating GenAI into their customer success strategies. The lesson will cover best practices, step-by-step implementation guides, and how to align GenAI applications with business goals to maximize benefits.

Taught by

Amit Kooner

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