Customer Personas Courses and Certifications

Building a Customer Persona

Master the art of creating detailed customer personas through research-driven techniques and psychological insights to enhance your marketing effectiveness.

• Semrush Academy
• 50 minutes
• On-Demand
• Free Certificate

Digital Marketing Strategy & Web Fundamentals

Master digital marketing fundamentals and create effective strategies while learning website optimization, audience targeting, and conversion techniques to build a strong online presence.

• Noble Desktop
• On-Demand
• Paid Course

Launch Your Online Business

734 ratings at Coursera

Learners who complete the course will gain an understanding of different business models, learn strategies for naming their business, and so on.

• Coursera
• 16 hours 19 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Google Digital Marketing & E-commerce

1 review

Gain in-demand digital marketing and e-commerce skills in 26 weeks. Learn tools like Google Ads, Analytics, and Shopify. Build a portfolio and prepare for entry-level jobs with a median salary of $59,000.

• Coursera
• 26 weeks, 10 hours a week
• On-Demand
• Paid Course
• 7 courses

Attract and Engage Customers with Digital Marketing

6174 ratings at Coursera

Explore SEO, SEM, and display advertising to attract customers online. Learn to optimize websites, conduct keyword research, and create effective ads to increase visibility and engagement.

• Coursera
• 20 hours 51 minutes
• On-Demand
• Free Online Course (Audit)

Learn to Create Amazing Customer Experience Blueprints

580 ratings at Udemy

Become the Most Important Customer Strategist in your Company!

• Udemy
• On-Demand
• Free Online Course

Agile Customer Research & Data-Driven Decisions 2024

168 ratings at Udemy

PO Academy II: Master customer research, statistics, and scientific testing

• Udemy
• 3 hours
• On-Demand
• Paid Course

Introduction to Decision Science for Marketing

Learn principles of data analytics for marketing decisions, covering customer profiling, lifecycle marketing, personalized recommendations, and predictive strategies to optimize customer value and retention.

• Coursera
• 22 hours 38 minutes
• On-Demand
• Free Online Course (Audit)

Sales Funnel & Customer Journey Map for Digital Marketing

65 ratings at Udemy

learn customer personna and customer value journey, how to move customers through sales funnel

• Udemy
• 1-2 hours
• On-Demand
• Paid Course

AI for Web Designers

57 ratings at Udemy

Integrate ChatGPT, Midjourney, Writesonic and Otter AI to speed up your web design process.

• Udemy
• 4 hours 50 minutes
• On-Demand
• Paid Course

3 Fatal mistakes every entrepreneur needs to avoid

30 ratings at Udemy

As you are starting a business, there are a few things to consider for your future.

• Udemy
• 3-4 hours
• On-Demand
• Free Online Course

Coursera Instructor Network

Using GenAI for Tailored Customer Emails

Master GenAI for personalized customer emails. Boost engagement through AI-driven content creation, tailoring messages to unique segments and enhancing marketing efficiency.

• Coursera
• 2 hours 47 minutes
• On-Demand
• Paid Course

Using Microsoft Copilot to Understand Your Customer

Train Microsoft Copilot with marketing data to analyze customer insights, define segments, and enhance targeting across channels. Gain practical skills in applying GenAI for comprehensive customer understanding.

• Coursera
• 17 hours 2 minutes
• On-Demand
• Free Online Course (Audit)

Fundamentals of Digital Marketing

1 review

Build your digital marketing tools and lay the groundwork to plan, create, and measure digital marketing campaigns.

• FutureLearn
• 4 weeks, 3 hours a week
• On-Demand
• Free Online Course (Audit)

Customer Care Strategies for a New Business

Secure the success of your business as you discover the techniques to better understand your customers in order to retain them.

• FutureLearn
• 4 weeks, 1 hour a week
• On-Demand
• $134.00