Market Segmentation Courses and Certifications

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

8 reviews

Explore customer buying processes, market segmentation, and competitive analysis in this 1-week course by Goldman Sachs. Develop a clear Customer Value Proposition and pricing strategy for business growth.

• Coursera
• 4 hours 33 minutes
• On-Demand
• Free Online Course (Audit)

Innovation for Entrepreneurs: From Idea to Marketplace

8 reviews

Learn how to navigate the innovation process and bring your ideas to market with the University of Maryland's online course. Develop strategies and create an innovation portfolio for your venture.

• Coursera
• 11 hours
• On-Demand
• Free Online Course (Audit)

University of Pennsylvania;  Wharton

Entrepreneurship 1: Developing the Opportunity

7 reviews

Learn the fundamentals of entrepreneurship with the University of Pennsylvania's 4-week course. Understand how to transform ideas into business opportunities, test and validate them.

• Coursera
• 10 hours 53 minutes
• On-Demand
• Free Online Course (Audit)

Stanford Webinar - Winning Strategies to Beat Low Cost Competitors

2 reviews

In this webinar, we will introduce a simple conceptual framework to help executives and managers think about the possible ways their companies can respond to the low cost challenge.

• YouTube
• 48 minutes
• On-Demand
• Free Online Course

Supply Chain Management: A Decision-Making Framework

5 reviews

Learn how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of your company.

• edX
• 10 weeks, 6-8 hours a week
• On-Demand
• Free Online Course (Audit)

International Business Capstone

101 ratings at Coursera

University of London's 5-week course culminates the International Business Essentials specialisation, teaching new skills and applying knowledge to develop a business plan. Completion can aid in MBA applications.

• Coursera
• 11 hours 29 minutes
• On-Demand
• Free Online Course (Audit)

Research Report: Delivering Insights

166 ratings at Coursera

Learn to present research findings effectively with UC Davis's 4-week course. Master storytelling in marketing, data visualization, and tailoring presentations for various audiences.

• Coursera
• 15 hours 11 minutes
• On-Demand
• Free Online Course (Audit)

Creating a Technology Startup Company

Explore entrepreneurial ecosystems, market dynamics, and leadership in tech startups with this 5-week course from the University of Colorado Boulder. Develop a draft business plan for your product or service idea.

• Coursera
• 1 day 10 hours 41 minutes
• On-Demand
• Free Online Course (Audit)

Market Research and Analysis for Tech Industries

A 6-week course by University of Colorado Boulder, focusing on market research and analysis for tech industries. Ideal for engineers and technologists aiming for leadership roles.

• Coursera
• 18 hours 36 minutes
• On-Demand
• Free Online Course (Audit)

Positioning: What you need for a successful Marketing Strategy

911 ratings at Coursera

Learn the core of marketing strategy, positioning, in a 4-week course by IE Business School. Gain practical skills, understand market trends, and determine your product's position and target segment.

• Coursera
• 10 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

Quantitative Marketing Research

Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.

• edX
• 5 weeks, 3-4 hours a week
• On-Demand
• Free Online Course (Audit)

Disciplined Approach to Social Entrepreneurship

Social entrepreneurs transform societies across the world. Further your passion for social change by gaining the relevant knowledge and tools to build a strong, sustainable business entity committed to social innovation.

• edX
• 7 weeks, 3-4 hours a week
• On-Demand
• Free Online Course (Audit)

Segmenting the Market with Jagdish Sheth

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by produ…

• Coursera
• 6 hours 24 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Creating a Differential Competitive Advantage -Jagdish Sheth

Learn competitive marketing strategies from Padma Bhushan awardee, Prof. Jagdish Sheth, in this 13-week course by the University System of Georgia. Gain insights on branding, market segmentation, and technology use.

• Coursera
• 13 weeks, 2 hours a week
• On-Demand
• Paid Course

Leveraging Customer Insights and Data

Navigate market metrics, and perform effective and ethical research in this course from the University of Cape Town.

• edX
• 4 weeks, 2-4 hours a week
• On-Demand
• Free Online Course (Audit)