This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.
In this course, you will examine your customers’ buying process and explore the benefits of market segmentation.
Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth.
By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target audience in a compelling way.
You will also have the opportunity to examine how the development of a pricing strategy can best support business growth.
The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth.
You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
Overview
Syllabus
- Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
- In this course, you will explore the importance of understanding your business’s customers and competition, and consider how this understanding can be used to maximize value for your target customers and your business. By the end of this course, you will have developed a clear Customer Value Proposition (CVP), which communicates your business offering to your target customers in a compelling way, and considered how your CVP influences and helps you to develop your pricing strategy to support business growth.
Taught by
Edward David, Geetha Krishnan, Goldman Sachs 10,000 Women, Anne Donnellon, Mori Taheripour, Michael Fetters and Sarah Underwood
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Reviews
4.9 rating, based on 9 Class Central reviews
4.8 rating at Coursera based on 296 ratings
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The course has really good practical knowledge and exercise for any business owner so it's indeed valuable. Everything in the court van be put into practice and can be added to the general Business Growth Plan, which makes it useful for the bigger goal and document.
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I find the Goldman Sachs 10,000 Women courses offered via Coursera very engaging, implementable and practically relevant for my business. The access to relevant course materials, hands-on worktables, assessments, flexible dashboard, learning community and lots more makes my learning journey seamless, motivating and very rewarding.
Thank You Goldman Sachs.
Thank You SheWinsAfrica / IFC.
Henrietta Ayetuoma. -
Excellent course. I learned so many New things which will be very useful to my business. Thank you for making this course available for free. I really appreciate
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Customer is king -As one is on a journey to business growth this is the best course ever to help you with pleasing the customer at the same time growing the business
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Patricia BrowneThis course helped me to actually apply my previous knowledge acquired through the years thanks to experience and also, from several courses directed to Women. The free version is extremely usefull for Women in depended and underdeveloped countries like mine (Argentina) and for this I am extremely happy. Further, I can share this knowledge to my fellow male partner who does not have this opportunity yet. I hope our business effectively grows by implementing the strategies proposes and thoroughfully detailed in all these programs. Thank you Coursera and Goldman Sachs for this amazing opportunity! -
The course is informative and toasted with live examples. Language is easy to grasp. Video content is superb.
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It is a great course that provides the information to create a strategy for your own business, no matter the sector.
It also provides templates to generate an idea of what you want to achieve and how to do it. -
Anorah SibandaFundamentals of Customers and Competition, with Goldman Sachs 10,000 Women,we always say customer is king but we dont know what we are talking about until we attend this course -
Indeed,customer is always right, This course identified the goal of customers in business and the right skill and strategies needed for customer management and satisfaction.
