The fun video and text lessons in this course help you prepare for the TECEP Advertising exam. Gain insight into questions you will be asked on the day of the exam by reviewing our engaging lessons and accessing short quizzes and practice exams from any location.
Overview
Syllabus
- Ch 1. Overview of Advertising Management
- Ch 2. Overview of Integrated Marketing Communication
- Ch 3. Market Segmentation
- Ch 4. Fundamental Marcom Decisions & Target Marketing
- Ch 5. Fundamental Marcom Decisions & Positioning
- Ch 6. Fundamental Marcom Decisions & Marketing Objectives
- Ch 7. Creating & Assessing Ad Messages
- Ch 8. Media Planning & Analysis in Advertising
- Ch 9. Internet Advertising
- Ch 10. Sales Promotion Techniques
- Ch 11. Marcom Tools
- Ch 12. Ethical, Regulatory & Environmental Advertising Issues
- Ch 13. TECEP Advertising Flashcards
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Introduction to Advertising
