Prepare to three transferable college credits towards an undergraduate degree by studying this comprehensive study guide. This course covers the marketing strategies and practices you would be tested on when taking the Thomas Edison Credit-by-Examination Program (TECEP) Introduction to Marketing exam.
Overview
Syllabus
- Ch 1. Overview of Marketing
- Ch 2. Marketing Planning & Strategy
- Ch 3. Market Research & Analysis
- Ch 4. Marketing Environment Basics
- Ch 5. Pricing Strategies in Marketing
- Ch 6. Consumer Behavior, Satisfaction & Loyalty
- Ch 7. Segmentation, Targeting, & Position in Marketing
- Ch 8. Marketing Ethics Basics
- Ch 9. Business Marketing Overview
- Ch 10. Global Business Marketing
- Ch 11. Product & Service Management
- Ch 12. Marketing Channels & Distribution
- Ch 13. Supply Chains & Logistics in Marketing
- Ch 14. Direct Marketing Communications
- Ch 15. Integrated Marketing Communications Overview
- Ch 16. Marketing & Social Media
- Ch 17. Personal Selling Communication
- Ch 18. TECEP Introduction to Marketing Flashcards
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