As you're getting ready to take the AMA PCM Certification Exam, let our engaging study guide course help you prepare to get the best score you can. This course is made up of video and text lessons and multiple-choice quizzes that are accessible 24 hours a day and cover all the topics you'll find on the exam.
Overview
Syllabus
- Ch 1. AMA PCM Exam: Fundamentals of Marketing
- Ch 2. AMA PCM Exam: Marketing Ethics
- Ch 3. AMA PCM Exam: Marketing Analysis
- Ch 4. AMA PCM Exam: Consumer Behavior
- Ch 5. AMA PCM Exam: Business-to-Business Marketing
- Ch 6. AMA PCM Exam: Global Marketing
- Ch 7. AMA PCM Exam: Segment Targeting & Positioning
- Ch 8. AMA PCM Exam: Marketing Research
- Ch 9. AMA PCM Exam: Branding & Packaging Decisions
- Ch 10. AMA PCM Exam: Products & Services
- Ch 11. AMA PCM Exam: Pricing Concepts & Methods
- Ch 12. AMA PCM Exam: Supply Chain & Channel Management
- Ch 13. AMA PCM Exam: Retailing & Multichannel Marketing
- Ch 14. AMA PCM Exam: Integrated Marketing Communications
- Ch 15. AMA PCM Exam: Advertising, Public Relations & Sales Promotion
- Ch 16. AMA PCM Exam: Direct Marketing & CRM
- Ch 17. AMA PCM Exam: Interactive Marketing - Internet/Social Media
- Ch 18. AMA PCM Exam: Interactive Marketing - Personal Selling & Sales Management
- Ch 19. AMA PCM Exam: Marketing Metrics
- Ch 20. AMA PCM Exam Study Guide - Professional Certified Marketer Flashcards
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