This study guide helps you review the topics you need to be familiar with before taking the CPSM exam. The course features engaging video lessons with accompanying practice quizzes and exams that allow you to make sure you're ready for everything the test throws at you.
Overview
Syllabus
- Ch 1. Marketing Research
- Ch 2. Demographics in Marketing Research
- Ch 3. Marketing Data Collection Techniques
- Ch 4. Marketing Data Analysis Techniques
- Ch 5. Marketing Planning
- Ch 6. Strategic Planning for Marketing
- Ch 7. Business & Client Development for Marketing
- Ch 8. Customer Experience & Satisfaction
- Ch 9. Methods of Assessing Customer Satisfaction
- Ch 10. Marketing Proposals
- Ch 11. Proposal Presentations
- Ch 12. Contracts & Proposal Tracking in Marketing
- Ch 13. Promotional Activity in Marketing
- Ch 14. Advertising in Marketing
- Ch 15. Management in Marketing
- Ch 16. Marketing Recruitment & Training
- Ch 17. Overview of Interpersonal Communication
- Ch 18. Group Dynamics & Team Building
- Ch 19. Organization Design & Structure
- Ch 20. Marketing Ethics & Regulation
- Ch 21. CPSM Exam Study Guide - Certified Professional Services Marketer Flashcards
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