Brand Positioning Courses and Certifications

University of Pennsylvania;  Wharton

Introduction to Marketing

71 reviews

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market st…

• Coursera
• 10 hours
• On-Demand
• Free Online Course (Audit)

• Best of All Time

The Marketing Plan

431 ratings at Coursera

Learn to create a marketing plan for your product or service with IE Business School's 4-week course. Guided by a seasoned professor, you'll map crucial stages and engage with industry experts.

• Coursera
• 16 hours 40 minutes
• On-Demand
• Free Online Course (Audit)

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

248 ratings at Coursera

Learn to create high-impact brand campaigns with IE Business School's 5-week course. Develop a simple process for assessing client needs and crafting creative solutions.

• Coursera
• 9 hours 16 minutes
• On-Demand
• Free Online Course (Audit)

Consumer Behaviour

Explore consumer behavior in marketing with this 6-week course from the Indian Institute of Management Bangalore. Learn about brand differentiation, digitalization's impact, and practical applications.

• edX
• 6 weeks, 2-4 hours a week
• On-Demand
• Free Online Course (Audit)

Brand Management

7 ratings at edX

Learn the basics of brand management with Indian Institute of Management Bangalore's 5-week course, covering key terms and principles with real-world examples.

• edX
• 5 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

A New Map for Product Managers — Strategic Brand Development for the Global Middle Class Markets

Building on the “grand strategy” perspective employed throughout the America’s New Map (ANM) course series, learn to unlock new customers and markets through differentiated strategic brand development that addresses the core consumer demands of the major…

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

International Marketing Entry and Execution

322 ratings at Coursera

Dive deep into international marketing with Yonsei University's 4-week course. Learn B2C marketing, market entry, targeting, positioning, and the 7S marketing innovation approach.

• Coursera
• 8 hours 52 minutes
• On-Demand
• Free Online Course (Audit)

Strategic Brand Management

6 ratings at edX

Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.

• edX
• 12 weeks, 8-10 hours a week
• On-Demand
• Free Online Course (Audit)

Business Branding: The Complete Course Part 1 - Strategy

6353 ratings at Udemy

Learn to build a strategic brand from scratch, enhance marketing impact, avoid common startup mistakes, and develop a resonant brand voice in this 2-3 hour online course.

• Udemy
• 2 hours 48 minutes
• On-Demand
• Paid Course

Luxury Management

6 ratings at edX

Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry

• edX
• 8 weeks, 6-8 hours a week
• On-Demand
• Free Online Course (Audit)

Brand Yourself - A Quick Guide on Brand Positioning

Learn to position your brand effectively in under an hour. Ideal for small business owners, artists, and designers, this course guides you in creating a focused, consistent brand message.

• Skillshare
• 14 minutes
• On-Demand
• Free Trial Available

The Creative Entrepreneur's Toolbox: Interviews that Inspire

Learn from top creative entrepreneurs through interviews on topics like marketing, design, and branding in this less than 1-hour course.

• Skillshare
• 51 minutes
• On-Demand
• Free Trial Available

Mastering Marketing: Strategies for Small Business Success

197 ratings at Udemy

Master the art of marketing for small businesses with this comprehensive course. Learn to strategize, position your brand, craft a unique selling proposition, and leverage social media. Ideal for those serious about marketing success.

• Udemy
• 3 hours 17 minutes
• On-Demand
• Paid Course

Crafting a Consistent Brand / A Brand First Workshop

Learn to create a consistent brand image in under an hour. Audit your existing brand, gather visuals, and build a digital brand book to guide future content creation.

• Skillshare
• 37 minutes
• On-Demand
• Free Trial Available

How To Build And Scale A Profitable Small Business Brand.

49 ratings at Udemy

Learn the Three Critical Pillars for Optimizing and Scaling a Profitable Small Business Brand.

• Udemy
• 2-3 hours
• On-Demand
• Paid Course