品牌灵魂——以定位为基石的差异化战略与实战案例

Learn essential brand positioning and differentiation strategies through practical case studies in this Chinese language course that explores how to build a strong brand identity. Master techniques for developing unique market positions, analyze successful brand differentiation examples, and discover how to create compelling brand value propositions that resonate with target audiences. Gain hands-on experience applying positioning principles to craft distinctive brand personalities and competitive advantages through real-world scenarios and strategic frameworks.