Brand Identity Courses and Certifications

University System of Maryland;  University of Maryland

A New Map for Product Managers — Strategic Brand Development for the Global Middle Class Markets

Explore strategic brand development for global middle-class markets, focusing on market dynamics, value networks, and innovative strategies to enhance brand equity and customer engagement across diverse cultural landscapes.

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

Brand Strategy for Designers

590 ratings at LinkedIn Learning

Learn how to design an effective brand strategy and develop a compelling brand identity from the ground up.

• LinkedIn Learning
• 44 minutes
• On-Demand
• Free Trial Available

Contemporary Brand Identity: Using Verbal and Visual Branding

Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences

• Domestika
• 2 hours 11 minutes
• On-Demand
• Paid Course

Developing a Style Guide

181 ratings at LinkedIn Learning

Style guides are the foundation of a strong brand identity. Learn how to develop a style guide to inform the use of elements such as logos, typography, color, and imagery.

• LinkedIn Learning
• 22 minutes
• On-Demand
• Free Trial Available

Becoming a Wedding Stationery Designer: Part I

Learn to build a wedding stationery design business: brand identity, ideal clients, pricing, and marketing strategies for a profitable and lifestyle-aligned venture.

• Skillshare
• 54 minutes
• On-Demand
• Free Trial Available

Developing a Style Guide

80 ratings at LinkedIn Learning

Style guides are the foundation of a strong brand identity. Learn how to develop a style guide to inform the use of elements such as logos, typography, color, and imagery.

• LinkedIn Learning
• On-Demand
• Free Trial Available

Building Relatable Brands with Archetypes

Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience

• Domestika
• 2 hours 6 minutes
• On-Demand
• Paid Course

Flexible Systems for Visual Identities

24 ratings at LinkedIn Learning

Learn how to create a flexible visual identity system that can communicate a brand at any size, in any format.

• LinkedIn Learning
• 2 hours 10 minutes
• On-Demand
• Free Trial Available

Build Your Creative Brand

Jumpstart your creative career by developing a brand identity to enhance your portfolio and attract clients.

• Domestika
• 1 hour 44 minutes
• On-Demand
• Paid Course

Adobe

Logo and Packaging Refresh for Serenity by Jan - Part 2

Learn logo and packaging design techniques using Adobe Illustrator and Photoshop. Explore kerning, tracking, color selection, client presentations, varnishes, and mockups with brand identity designer Lindsay Ernst.

• YouTube
• 1 hour 57 minutes
• On-Demand
• Free Video

Adobe

Brand Identity and Package Design for Pet Accessories - Part 2

Explore pet accessory brand design with Jeremy Slagle, covering logo creation, packaging design, and realistic mockups using Adobe Illustrator and Photoshop.

• YouTube
• 1 hour 56 minutes
• On-Demand
• Free Video

Adobe

Brand Identity and Package Design for Pet Accessories - Part 1

Explore logo and packaging design for a pet brand with Jeremy Slagle. Learn Illustrator techniques, client workflow, and create realistic mockups in this hands-on tutorial.

• YouTube
• 1 hour 58 minutes
• On-Demand
• Free Video

Adobe

Designing the Brand Identity for a Luxury Wedding Photographer - Part 2

Explore brand identity creation for luxury wedding photography with Sarah Rose Neri. Learn logo design, pattern creation, and mockup techniques using Adobe tools. Gain insights into the creative process and client asset management.

• YouTube
• 1 hour 58 minutes
• On-Demand
• Free Video

Adobe

How to Design Your Brand Identity - A Branding Tutorial

Learn to create a cohesive brand identity with Hoodzpah Design. From interpreting briefs to designing logos and mockups using Adobe tools, gain insights on client communication and portfolio building.

• YouTube
• 1 hour 54 minutes
• On-Demand
• Free Video

Adobe

How to Design Your Brand Identity - Tutorial Part 1

Learn to create a comprehensive brand identity using Illustrator and Photoshop, covering color palettes, layouts, logos, and real-world applications. Gain insights on client management and industry best practices.

• YouTube
• 1 hour 57 minutes
• On-Demand
• Free Video