Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Domestika

Building Relatable Brands with Archetypes

via Domestika

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience
  • Introduction
  • Brand Narratives and Archetypes
  • Crafting Your Brand Story
  • Bringing the Brand to Life
  • Final project
“Crafting a brand is like building a character for a novel. The more you trigger feelings and emotions in your audience, the better you will connect with them.”

Raluca Elena Rogoz is a brand strategist who specializes in helping companies create a personified image that resonates with their audience. To do so, she relies on the relatability of archetypes, which encompass a set of universally understood character traits. Her career portfolio includes clients like Jaguar Land Rover, SEAT, Deloitte, Daikin, Aperol, Campari, and Coca-Cola.

In this online course, Raluca teaches you the secrets to archetype-based branding. Learn how to use these character concepts to define your brand’s personality and design a coherent visual identity around it. Tap into the power of empathy and create an authentic connection with your customers.

Syllabus

  • About Me
  • Influences
  • What Makes a Brand Memorable? Emotional Connection
  • The Power and Role of Archetypes
  • The Yearning for Paradise: The Innocent, Explorer, and Sage Archetype
  • Leaving a Thumbprint on the World: The Hero, Outlaw, and Magician Archetype
  • No One Is an Island: The Guy or Girl Next Door, Lover, and Jester Archetype
  • Providing Structure to the World: The Caregiver, Creator, and Ruler Archetype
  • Case Studies
  • Understanding Your Dream Client
  • Embracing Your Archetype
  • The Checklist and Verbal Message
  • The Visuals
  • Finishing Up
  • Building Relatable Brands with Archetypes

Taught by

Raluca Elena Rogoz

Reviews

Start your review of Building Relatable Brands with Archetypes

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.