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Domestika

Building Relatable Brands with Archetypes

via Domestika

Overview

Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience
  • Introduction
  • Brand Narratives and Archetypes
  • Crafting Your Brand Story
  • Bringing the Brand to Life
  • Final project
“Crafting a brand is like building a character for a novel. The more you trigger feelings and emotions in your audience, the better you will connect with them.”

Raluca Elena Rogoz is a brand strategist who specializes in helping companies create a personified image that resonates with their audience. To do so, she relies on the relatability of archetypes, which encompass a set of universally understood character traits. Her career portfolio includes clients like Jaguar Land Rover, SEAT, Deloitte, Daikin, Aperol, Campari, and Coca-Cola.

In this online course, Raluca teaches you the secrets to archetype-based branding. Learn how to use these character concepts to define your brand’s personality and design a coherent visual identity around it. Tap into the power of empathy and create an authentic connection with your customers.

Syllabus

  • About Me
  • Influences
  • What Makes a Brand Memorable? Emotional Connection
  • The Power and Role of Archetypes
  • The Yearning for Paradise: The Innocent, Explorer, and Sage Archetype
  • Leaving a Thumbprint on the World: The Hero, Outlaw, and Magician Archetype
  • No One Is an Island: The Guy or Girl Next Door, Lover, and Jester Archetype
  • Providing Structure to the World: The Caregiver, Creator, and Ruler Archetype
  • Case Studies
  • Understanding Your Dream Client
  • Embracing Your Archetype
  • The Checklist and Verbal Message
  • The Visuals
  • Finishing Up
  • Building Relatable Brands with Archetypes

Taught by

Raluca Elena Rogoz

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