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Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences
In this course, Michael guides you through his original branding tactics, backed by over thirty years of experience to create your strategic branding concept from start to finish. Learn the power of words in strengthening a brand's strategy and narrative to create a unique brand manifesto. Create an effective visual concept inspired by your written elements to then develop a powerful design toolkit.
- Introduction
- Understanding Verbal Branding, Markets and Sectors
- Defining a Verbal Brand
- Turning the Verbal Into Visual
- Getting the Most Out of an Approved Idea
- Final project
In this course, Michael guides you through his original branding tactics, backed by over thirty years of experience to create your strategic branding concept from start to finish. Learn the power of words in strengthening a brand's strategy and narrative to create a unique brand manifesto. Create an effective visual concept inspired by your written elements to then develop a powerful design toolkit.