Branding 101

Overview

In a perfect world, great initiatives for change would get the attention they deserve. However, in reality, many initiatives fail to “make it” even with a great idea, product or service. They fail because they do not reach the audiences they need or communicate their value effectively.

In this course, you will learn how to build a brand that will get your cause the attention it deserves. A strong brand for your organization will help shape your communications, guide your visual identity, and inform your actions. By examining real-world examples from leading social impact organizations, you will be able to effectively use your time and resources to stand out from your competition.

Syllabus

Module 1: The Power of Branding
Unpack the model underneath strong brands by defining what branding is and can be, and what it can do for you.
Module 2: Defining Your Brand Core
Define the core principles that will drive your brand: your vision, mission, values, promises, and essence.
Module 3: Developing Your Brand Identity
Translate your brand’s core beliefs to a living, breathing identity that stands out from the crowd.
Module 4: Creating Brand Interactions
Optimize how your audience will experience your brand in the outside world.
Module 5: Implementing Your Brand
Learn how to bring your brand to life by translating your ideas into tangible assets.