The Art and Business of Becoming a Wedding Stationery Designer is an introductory course with a focus on building your brand, discovering your ideal client in the wedding world, and growing (and pricing) your worth around a business structure that best suits your lifestyle.
W H A T ' SÂ Â I N S I D E :Â
BRAND IDENTITY // the why to your work
IDEAL CLIENT // defining her character based on your work
CORE AND AESTHETIC // your aesthetic, vision, and mantra
INSPIRATION // finding your inspiration that represents your brand, core, and aesthetic
BUSINESS MODELS // discovering what type of business model best suits your lifestyle: service, product, or multi-faceted
PRICING YOUR WORK // pricing for profit, determining your overhead, and figuring out HOW many jobs you need each year to survive and thrive
MARKETING // how to network in order to market and showcase your BEST work for your ideal client
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