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Brand Strategy for Designers

via LinkedIn Learning

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Overview

Learn how to design an effective brand strategy and develop a compelling brand identity from the ground up.

Syllabus

Introduction

Strategy is just a fancy word
Who this course is for

1. Foundations of Brand Strategy

What is a brand strategy?
What isn't a brand strategy?
Why is a brand strategy necessary?

2. Steps in Creating a Brand Strategy

Identify the differences between business and brand strategy
Define what your brand does
Define who your target audience is
Define your market and competition
Define the values that guide you

3. From Brand Strategy to Brand Design

Brand design isn’t just art
Choose a great name
Create a memorable logo design
Use the right tone of voice
Develop a brand style guide

Conclusion

Courses for you to take

Taught by

Stefan Mumaw

Reviews

4.8 rating at LinkedIn Learning based on 590 ratings

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