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Domestika

Brand Voice Strategy: Developing Tone and Personality

via Domestika

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Overview

Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications
  • Nice to Meet You
  • Brand Voice Basics
  • Let’s Get Started
  • Let Your Brand Voice Be Heard
  • Final project
Just like your voice is an extension of your personality, a brand voice is an extension of a brand’s personality. It is also a way to connect with your audience in a way that is both meaningful and impactful. Through branding and storytelling techniques, Natasha Clark has helped define the brand voice for Under Armour and Pinterest.

In this course, Natasha reveals how to create a compelling brand voice strategy from scratch. Learn how to fully understand a brand and its audience, write a brand voice playbook, and discover the different places it can be used. Define and develop a compelling brand identity that truly resonates with people.

Syllabus

  • About Me
  • Influences
  • What Is Brand Voice?
  • Understanding Your Brand Using SWOT
  • Understanding Your Audience
  • Brand Voice Principles
  • Developing Your Brand’s Personality
  • Tones for Your Brand Voice
  • Style Guidelines
  • What You Can Do With a Brand Voice Playbook
  • Your Ever-Evolving Brand Voice
  • Brand Voice for a Personal Brand
  • Brand Voice Strategy: Developing Tone and Personality

Taught by

Natasha Clark

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