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Skillshare

Find Your Brand Voice: A Brand First Workshop

via Skillshare

Overview

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A workshop format class to figure out your brand's voice. We will work through the personality of your brand to create a clear and compelling voice.  Download the worksheets and let's go!

In this class I will take you through content and tools I use when working with clients, leading branding workshops, and tools I use with my students. I will lead you through a real world example and use a new business I'm launching as a real life example, to show you how I work through these steps. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready. 

This process is used by me on a daily basis when working with my clients. Whether you are trying to develop a personal brand, a brand for your business, or a brand for a client, knowing the voice of your brand is essential. 

Let's get started!

This class is part of a series covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all. 

1 / Find Your Focus

2 / Find Your Voice 

3 / Keep it Consistent

4 / Tell Your Brand Story

Syllabus

  • Welcome
  • Project
  • What is Branding?
  • Brand Archetype
  • Personality Slider
  • Competitive Landscape
  • Personality Traits
  • Brand Voice Chart
  • Writing & Brainstorming

Taught by

Chris Fredricks

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