Learn how to create a flexible visual identity system that can communicate a brand at any size, in any format.
Overview
Syllabus
Introduction
- Leveraging a brand with flexible identities
- Modular brand logos
- Logotypes
- Seal and badge logo motifs
- Secondary brand graphics
- Brand standards and style guides
- Design with grids
- Business card design
- Letterhead design
- Envelope design
- Folder design
- Signage and banner design
- Vehicle graphics design
- Ad and promotion design
- Complete identity systems
- Next steps
Taught by
Von Glitschka
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