It is a professional course developed to serve the cultivation of rural talent by fully absorbing the post-competence needs of e-commerce of agricultural-related economic organizations, focusing on the ability on the basis of the career growth law and cognitive law of students, and internalizing post-competence into the teaching content in accordance with the teaching law. Students won 3 second prizes of the National E-commerce Skills Competition and 4 first prizes awarded by Chongqing under the guidance of the course team.
Visual marketing of agricultural products is to achieve the purpose of online sales of agricultural products, which is to combine display technology and visual presentation with a thorough understanding of agricultural product marketing. This course includes visual cognition of agricultural products, brand visual identity, color matching, layout design, store visual design, short video visual marketing, and other related content, so as to equip students with a series of visual presentations and design capabilities such as graphics, text, color, and typesetting with the characteristics of agricultural products, which can help them convey product information, service concepts and brand culture to customers, securing the purpose of promoting the sales of agricultural products and establishing the brand image. This course is a specialized one for network marketing and live e-commerce, and also a course for e-commerce. Besides, it can also be a development course for agriculture-related majors to carry out entrepreneurship education. It is offered in the second semester of the freshman year or the first semester of the sophomore year and suitable for students and enrollment expansion. Up to now, more than 200 students have studied, with a good learning effect.
