What will be covered in this course?
1.E-commerce Overview: Insight into Future Trends
This section is like a panoramic painting of the e-commerce industry, showing you the brilliant achievements and future development blueprint of Chinese e-commerce. You'll understand the basic concepts and business models of e-commerce, standing on the shoulders of giants to overlook the ups and downs of the entire industry.
2.E-commerce Practical Application: Mastering Five Typical Tasks
This is the highlight of the course! We'll dive into the five typical tasks of e-commerce: product selection, platform selection, marketing and promotion, customer relationship management, and logistics and delivery. You'll grasp the essence of e-commerce operations, whether it's selecting agricultural products or cross-border goods, operating popular platforms, or leveraging marketing methods like WeChat, Weibo, short videos, and live streaming. Here, you'll find the most practical and cutting-edge knowledge waiting for you to embrace!
3.Payment and Security: Guarding Your E-commerce Kingdom
In the world of e-commerce, payment and security are two cornerstones. We'll reveal the basic concepts of electronic payment, third-party payment platforms, and security measures for e-commerce. This will allow you to freely unleash your wisdom in the journey of e-commerce while enjoying the fruits of your labor with peace of mind.
4.Regulations and Policies: The "Rules of the Game" in E-commerce
While the e-commerce industry is full of possibilities, it also needs to abide by certain regulations and policies. This section will break down the Electronic Signature Law, E-commerce Law, and related policies, enabling you to navigate the e-commerce world smoothly without crossing any red lines.
5.Innovation and Entrepreneurship: Realizing Your E-commerce Dreams
E-commerce is not just an industry; it's a stage full of dreams and opportunities for entrepreneurship. We'll take you into the world of e-commerce entrepreneurs, sharing their success stories and experiences. While learning, you'll also feel the passion and charm of e-commerce entrepreneurship.
What Will You Gain?
Through this course, you'll not only gain a deep understanding of the basic concepts and principles of the e-commerce industry, but also master the core skills and methods of e-commerce operations. You'll establish an internet product mindset, grasp key skills like product selection, marketing and promotion, and customer relationship management, laying a solid foundation for your future path in e-commerce entrepreneurship. At the same time, you'll better adapt to market demands and enhance your employment competitiveness.
Who Is This Course For?
This course is especially suitable for students majoring in e-commerce and finance, trade, and business in higher vocational education, as well as learners who are preparing to enter or already working in the e-commerce industry. Whether you're a beginner curious about e-commerce or someone with some experience, you'll find a space for growth here.
