In the course, we will understand the development process of cross-border e-commerce, be familiar with the operation and management of Amazon, Aliexpress, Wish and other platforms, cross-border logistics channels and solutions, global supply chain risk control and inventory strategy, master the tools and payment system of digital finance, cross-border marketing strategies and methods. To train students with digital economy and digital trade management thoughts and thinking mode, and build a full-link knowledge system of cross-border e-commerce.
Overview
Syllabus
- 1 Introduction of Cross-Border E-commerce
- 2 Cross-Border E-commerce Operation
- 2.1 B2B and B2C Import platform
- 2.2 B2C Export Platform
- 2.3 Independent Station
- 2.4 Data Analysis for Product Selection
- 2.5 Product Selection Methods
- 2.6 Case Study-Amazon's Listing Optimization
- 3 Cross-Border E-commerce Logistics
- 3.1 The introduction of Cross-border Logistics
- 3.2 Cross-Border Trade and Incoterms
- 3.3 Cross-Border Logistics Channel(1）
- 3.4 Cross-Border Logistics Channel(2）
- 3.5 Customs Clearance and Overseas Warehouse
- 3.6 Case study- JCEX
- 4 Cross-Border E-commerce Marketing
- 4.1 The Introduction to Cross-Border Marketing
- 4.2 In-Site Marketing
- 4.3 Search Engine Marketing
- 4.4 Social Media Marketing
- 4.5 Video Marketing
- 4.6 Case Study- Anker
- 5 E-commerece and Finance
- 5.1 Digital Finance and E-Commerece
- 5.2 The Essence of Finance
- 5.3 Payments and settlements
- 5.4Â Supply Chain Finance
- 5.5 Finance and Company Growth
- 5.6 Case Study- Ali Pay
- 6 Global Supply Chain Management
- 6.1 The Introduction to Supply Chain Management
- 6.2 Design Global Supply Chain Network
- 6.3 Planning and Coordinating Demand and Supply
- 6.4 Planning and Managing Cycle Inventory
- 6.5 Pricing and Revenue Management
- 6.6 Case Study Supply chain Performance
- Final exam
Taught by
Zhejiang Gongshang University
