E-commerce Practice

This course focuses on the lifelong learning and sustainable development of students, pays attention to the quality of students, emphasizes not only the understanding and mastery of theoretical knowledge of e-commerce, but also highlights its applicability and practicality, and focuses on the cultivation of students' professional skills. Through the modular construction of project tasks for the whole e-commerce knowledge system, such as e-commerce basic concept, e-commerce transaction mode, full media marketing, electronic payment, online store operation, e-commerce customer service, cross-border e-commerce, etc., thus breaking the traditional discipline course model with knowledge transfer as the main feature, and changing to the way of organizing course content with various tasks, so that students can Students can master the knowledge of e-commerce practice, strengthen the ability to operate e-commerce, and establish the concept of innovation and entrepreneurship. Through the study of this course, students can have an in-depth understanding and practical exploration of e-commerce related concepts, theories, businesses and cases, and enhance their interest in research and exploration in the field of e-commerce. They will be able to form a cognitive understanding of relevant career directions and positions, and gain the ability to explain and solve basic problems and phenomena in the field of e-commerce, and lay a good foundation for the study and practice of subsequent professional core courses, as well as help enhance the awareness of innovation and entrepreneurship, apply Internet thinking, and improve learning and innovation ability.