The course takes the work process of cross-border e-commerce operation positions as a clue, and takes the store on the AliExpress platform as an example to leads the students how to operate an online-store. In the coruse, we start from the preparation before opening the store, to the optimization and improvement of the store's later operation, and gradually improve the students' operation skills through data operation, so as to achieve the purpose of successfully operating a store alone.
Cross-border E-commerce Operation Based on Aliexpress
Ningbo City College of Vocational Technology via XuetangX
Overview
Syllabus
- 01 Preparations for Opening a Store
- 1.1 About Cross-border E-commerce
- 1.2 Introduction of Cross-border E-commerce Platforms
- 1.3 Registration on Aliexpress
- 02 Opening a Store on Aliexpress
- 2.1 Preparation for Registration Materials
- 2.2 Opening a Store on Aliexpress
- 2.3 Learning the Main Rules of Aliexpress
- 03 Product Management
- 3.1 Selecting Products
- 3.2 Princing Products
- 3.3 Adding a New Product
- 04 Store Management
- 4.1 Store Design
- 4.2 Store Profile
- 05 Orders Management
- 5.1 Placing an Order
- 5.2 Order Payment
- 5.3 Order Management
- 06 Cross-border E-commerce Logistics and Warehousing
- 6.1 Shipping Goods
- 6.2 Logistics Channels
- 6.3 Delivery Tracking and Transportation Time
- 07 Promotion and Marketing Activities
- 7.1 Store Promotions
- 7.2 Customers Marketing
- 7.3 Brand Building
- 08 Payment on Aliexpress
- 8.1 About Online Payment
- 8.2 Payment Process
- 8.3 Account Withdrawal
- 09 Customer Service of Cross-border E-commerce
- 9.1 Customer Service Procedures
- 9.2 Solving Complain Problems
- 9.3 Returning and Refunding
Taught by
Cai Wenfang
