This course is a compulsory course for e-commerce majors，the main course in the curriculum system of e-commerce majors and also the key course for the major of e-commerce operation，which can be offered as a professional foundation course for economic management students .
This course is oriented to the employment of e-commerce positions with professional skills system as the main focus based on the sufficiency of knowledge highlighting the practicality and operability .
This course is based on the actual operation process of online store and online store positioning、online store customer service、online store artwork、online store operation、online store management、data analysis、e-commerce laws and regulations、online store live and other knowledge are learned in the process of opening a store.
The course has a strong theoretical and operational aspect . Through the study of this course students should master the necessary theoretical knowledge and basic operational skills to open a store using the Internet，understand the knowledge of the store operation data and be able to deal with the store operation problems，so as to cultivate students' entrepreneurial ability to engage in personal online store management，improve students' ability to independently operate business transactions and the ability to independently carry out online store operation and promotion and the ability to use relevant tools to analyze data.
This course is to train students to be able to run their own online store independently and autonomously. Starting with the selection of suppliers for the online store，students will need to determine the types of products to be operated and set prices on their own，be able to design the style and decoration of the store，beautify the products posted，negotiate and process orders for online store transactions，deal with goods preparation, delivery, management of customers and suppliers，after-sales service and promote the store and products.
