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XuetangX

E-commerce livestreaming

via XuetangX

Overview

Course features: 1. Three-dimensional courses. The course provides a wealth of teaching resources, including MOOC videos, PPT, etc., forming a modern teaching ecological model and diversified teaching applications that interact with paper textbooks and mobile terminals in a multi-dimensional and three-dimensional visualization. 2. Content system. The course design takes the job skills requirements of live e-commerce as the starting point, and covers the knowledge and skill requirements of the mainstream links of live e-commerce according to the main live stream links such as live stream planning, live stream promotion, anchor incubation, live stream delivery, and data analysis. The content is systematic. powerful. 3. Strong practical ability. The course relies on the e-commerce professional Xiushan E-Commerce Industry College, Caijia Rural Revitalization College Practice Base and corporate tutor team resources, introduces corporate teaching resources and venues, and improves the practical ability of the course.

Syllabus

  • Chapter One:Live stream e-commerce foundation
    • 1.1 Live stream e-commerce development trend
    • 1.2 Live e-commerce industry chain
    • 1.3 Live e-commerce platform analysis
    • 1.4 Live e-commerce operation process
    • 1.5 Live e-commerce job cognition
  • Chapter Two:Anchor incubation
    • 2.1 Qualified anchor requirements
    • 2.2 Anchor image management
    • 2.3 Improvement of anchor live stream ability
    • 2.4 Adjustment of anchor live stream mentality
  • Chapter Three:Live stream planning
    • 3.1 How to select products and rank them?
    • 3.2 How to plan live content?
    • 3.3 How to write a script for a live stream item?
    • 3.4 How to write the whole live stream script?
  • Chapter Four:Live promotion
    • 4.1 Production skills of live promotion materials
    • 4.2 Analysis of live promotion platforms and tools
    • 4.3 Secondary communication of live stream
    • 4.4 Effect analysis of live stream promotion Skills
  • Chapter Five:Live delivery with goods
    • 5.1 Construction of live stream operation team
    • 5.2 Live stream scene construction skills
    • 5.3 Product explanation and display skills
    • 5.4 Fan Interaction Conversion Skills
    • 5.5 Live stream control skills
  • Chapter Six:Data analysis
    • 6.1 Live traffic and logic algorithm
    • 6.2 Live data index analysis
    • 6.3 Live data diagnosis and optimization
  • Chapter Seven:Final Exam

    Taught by

    Chongqing College of Finance and Economics

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