Learn essential strategies for live streaming and community-based new retail in this comprehensive 16-lesson course. Explore solutions to common business challenges, understand community-based retail models, and master the implementation of live streaming retail operations. Discover how to develop superior products, design effective business models, and create powerful marketing strategies. Master profit-sharing mechanisms, understand public and private domain traffic differences, and learn techniques for capturing public domain traffic. Gain expertise in live streaming processes, community building techniques, personal branding, content operations, and community event management. Develop practical skills for combining main ingredients, auxiliary materials, and seasonings in content creation while maintaining vibrant community engagement through activity operations.
Overview
Syllabus
- 第一课 企业的困境和应对策略
- 第二课 社群新零售模式解读
- 第三课 直播社群新零售落地流程
- 第四课 超级产品的两大基因
- 第五课 打造超级产品的两个步骤
- 第六课 如何设计超级模式
- 第七课 杀伤力十足的营销模式
- 第八课 调动虎狼之师的分钱机制
- 第九课 公域和私域的不同逻辑
- 第十课 抢得公域流量的三种手段
- 第十一课 玩转直播的正确流程
- 第十二课 社群构建九剑(上)
- 第十三课 社群构建九剑(下)
- 第十四课 如何打造个人IP
- 第十五课 内容运营-主料辅料和调料
- 第十六课 活动运营-社群的命脉
Taught by
Lecture