社群营销新玩法

Learn essential strategies for building and managing successful social media communities through this 14-part video series. Master fundamental concepts from understanding the purpose and nature of social communities to developing brand personality, creating engaging content, and operating effectively on Weibo and WeChat. Discover techniques for identifying target audiences, becoming an influential community leader, designing community products, and maintaining strong relationships. Explore methods for creating meaningful rituals, maintaining engagement, organizing offline events, and implementing three key monetization models. Build practical skills to transform social media followers into thriving, profitable communities.