Short videos and live streaming continue to dominate internet traffic,with TikTok, Facebook, and YouTube leading the rapid development of global short videos and live streaming. The era of globalization of short videos and live streaming has arrived.TikTok's daily activity exceeds 1 billion,far from reaching the growth ceiling.becoming one of the global traffic pools and commercial blue oceans, and its milestone development has attracted many players to enter.
TikTok is considered the third largest traffic pool in the world after Google and Facebook, and also the third generation of traffic form characterized by short videos after search engines and social media.With high usage time, high stickiness, and high participation,there is huge room for digging in advertising, e-commerce, and live streaming.
This course mainly focuses on cross-border live streaming e-commerce, and takes Tik Tok live streaming as an example. From three aspects of live streaming planning, live streaming sales, and live streaming promotion, it elaborates on the conventional structure of live streaming, introduces the selection methods of live streaming rooms, summarizes the techniques and expressions of selling points, buying points, and profit points. Utilize the current hot topics and topic preferences of the target user group to master the skills of creating topics and guiding interaction.Familiar with commonly used promotion tools for live streaming e-commerce,and master promotion methods and techniques. Understand the channels for obtaining live streaming e-commerce data,and master the methods of data collection and aggregation. Master data-based effectiveness analysis and evaluation methods. The course is suitable for students and social personnel who are interested in participating in e-commerce live streaming , and is suitable for positions such as live streaming planning specialist, e-commerce anchor, and promotion specialist.
