IE Business School Courses

Critical Perspectives on Management

31 reviews

Explore management's role, decision-making, and impact on firms and society. Gain insights into governance, incentives, narratives, and market dynamics shaping modern business practices.

• Coursera
• 17 hours
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Understanding economic policymaking

5 reviews

Analyze economic policies' impact on GDP, inflation, and unemployment. Learn fiscal and monetary tools, debts, deficits, and real-world applications in developed countries.

• Coursera
• 17 hours
• On-Demand
• Free Online Course (Audit)

Brand and Product Management

5 reviews

Develop effective product and brand strategies, from lifecycle management to customer experience, to drive growth and create lasting value for stakeholders and consumers.

• Coursera
• 12 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

5 reviews

Aprenda a planejar e executar estratégias eficazes de comunicação de marketing integrado, combinando publicidade, relações públicas e marketing digital para criar marcas valiosas e conquistar consumidores.

• Coursera
• 10 hours 53 minutes
• On-Demand
• Free Online Course (Audit)

Market Research and Consumer Behavior

4743 ratings at Coursera

Explore consumer decision-making and market research techniques to develop effective marketing strategies. Learn to analyze consumer behavior, conduct research, and interpret data for actionable insights.

• Coursera
• 6 hours 14 minutes
• On-Demand
• Free Online Course (Audit)

Pricing Strategy

1004 ratings at Coursera

Learn to formulate effective pricing strategies, analyze value capture, and master key concepts like price discrimination and elasticity. Gain practical skills to optimize pricing decisions and drive profitability in your business.

• Coursera
• 13 hours 18 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Mix Fundamentals

1080 ratings at Coursera

Comprehensive exploration of the 4 P's of marketing: Product, Price, Place, and Promotion. Equips learners with strategic skills to effectively bring products to market and develop winning marketing strategies.

• Coursera
• 9 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Channel Management and Retailing

1108 ratings at Coursera

Learn effective distribution strategies, channel management, and retail marketing to improve business performance. Explore IT advancements, retail focus, and global trends in this comprehensive guide to modern distribution.

• Coursera
• 10 hours 54 minutes
• On-Demand
• Free Online Course (Audit)

Trade, Immigration and Exchange Rates in a Globalized World

292 ratings at Coursera

Explore globalization's impact on economies through exchange rates, trade, balance of payments, and immigration. Gain insights into current economic trends and policy implications.

• Coursera
• 11 hours 41 minutes
• On-Demand
• Free Online Course (Audit)

Making Architecture

1363 ratings at Coursera

Gain unique insights into architectural thinking, from creative mindset to technical aspects. Learn to analyze designs, create spaces, and develop compelling stories behind your projects.

• Coursera
• 13 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Positioning: What you need for a successful Marketing Strategy

939 ratings at Coursera

Aprenda a posicionar eficazmente seu produto, identificar segmentos-alvo e criar uma proposta de valor diferenciada para uma estratégia de marketing bem-sucedida.

• Coursera
• 10 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

Brand Identity and Strategy

817 ratings at Coursera

Empower brands through creative strategies, exploring segmentation, positioning, and visual elements. Develop real brand houses and learn to craft compelling brand identities for professional success.

• Coursera
• 14 hours 2 minutes
• On-Demand
• Free Online Course (Audit)

Gestión de marca y producto

732 ratings at Coursera

Aprende a desarrollar estrategias efectivas de marca y producto para generar valor a corto y largo plazo, abarcando conceptos clave como ciclo de vida, lanzamiento, arquitectura y experiencia del cliente.

• Coursera
• 11 hours 54 minutes
• On-Demand
• Free Online Course (Audit)

Investigación de mercados y comportamiento del consumidor

705 ratings at Coursera

Herramientas para investigación de mercados y comprensión del comportamiento del consumidor. Aprende a plantear estudios, analizar datos y adaptar estrategias de marketing basadas en decisiones de compra.

• Coursera
• 6 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

691 ratings at Coursera

Aprende a planificar y ejecutar estrategias efectivas de comunicación de marketing para crear marcas valiosas y ganar consumidores, combinando teoría y práctica con ejemplos reales y entrevistas a expertos.

• Coursera
• 7 hours 10 minutes
• On-Demand
• Free Online Course (Audit)