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LinkedIn Learning

Writing a Marketing Plan

via LinkedIn Learning

Overview

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Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.

Syllabus

Introduction
  • How to build a marketing plan for today's landscape
1. Marketing Plan Essentials
  • What a marketing plan is and why it matters
  • Marketing plan vs. marketing strategy
  • When to make a marketing plan
  • From plan to execution
2. How to Position Your Brand in Your Marketing Plan
  • Research competitors in your industry
  • Map the market for your marketing plan
  • Define your niche in your marketing plan
  • Find the right customer demographics for your marketing plan
  • SWOT analysis for your marketing plan
3. How to Determine Your Marketing Goals
  • Define key terms in your marketing plan
  • Quantify your goals in your marketing plan
  • Determine your budget in your marketing plan
  • Define team and roles
4. How to Implement and Iterate Your Marketing Plan
  • Measure KPIs in your marketing plan
  • Prepare to implement your marketing plan
  • Social media scheduling ideas for your marketing plan
  • Track your marketing plan progress with your team
Conclusion
  • How to continually refine your marketing plan skills

Taught by

Drew Boyd

Reviews

4.6 rating at LinkedIn Learning based on 1318 ratings

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