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LinkedIn Learning

Writing a Marketing Plan

via LinkedIn Learning

Overview

Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.

Syllabus

Introduction
  • How to build a marketing plan for today's landscape
1. Marketing Plan Essentials
  • What a marketing plan is and why it matters
  • Marketing plan vs. marketing strategy
  • When to make a marketing plan
  • From plan to execution
2. How to Position Your Brand in Your Marketing Plan
  • Research competitors in your industry
  • Map the market for your marketing plan
  • Define your niche in your marketing plan
  • Find the right customer demographics for your marketing plan
  • SWOT analysis for your marketing plan
3. How to Determine Your Marketing Goals
  • Define key terms in your marketing plan
  • Quantify your goals in your marketing plan
  • Determine your budget in your marketing plan
  • Define team and roles
4. How to Implement and Iterate Your Marketing Plan
  • Measure KPIs in your marketing plan
  • Prepare to implement your marketing plan
  • Social media scheduling ideas for your marketing plan
  • Track your marketing plan progress with your team
Conclusion
  • How to continually refine your marketing plan skills

Taught by

Drew Boyd

Reviews

4.6 rating at LinkedIn Learning based on 1318 ratings

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