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CreativeLive

Brand Marketing Bootcamp: Build An Actionable Marketing Plan

via CreativeLive

Overview

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AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Understand the 4 steps to converting a stranger into a paying customer

  • Create an actionable marketing strategy & plan which gets results

  • Have every modern marketing tactic scored to help you choose what is best for you

  • Learn how to allocate your brand's marketing resources wisely & effectively

  • Create a marketing strategy which requires zero-budget to get sales & new customers

  • Discover new methods of marketing you've never thought of before

  • Learn how to retain customers for longer to increase CLV (Customer Lifetime Value)

  • Maximize your ROMI (Return on Marketing Investment)



ABOUT SCOTT’S CLASS:

Are you an ambitious founder feeling overwhelmed by the complexities of marketing your startup? With countless methods to choose from, it can be challenging to determine what will actually work for your brand. This course is designed to simplify the process, helping you identify the most effective marketing strategies tailored to your unique situation. We break down every modern marketing method, scoring each on cost, setup energy, management energy, and likely ROI, so that even startups with no budget can compete effectively.

Throughout the course, you'll learn how to develop a marketing strategy that genuinely drives results. Our professional marketing strategy action template will guide you step-by-step in creating a robust plan, leveraging proven methods honed over a decade of experience. We’ve supported thousands of entrepreneurs in launching successful brands, many of which have generated millions of dollars in revenue. 

This course is the fourth installment of our Brand Builder Pro 2.0 Program, designed to help you build a successful and desirable brand from the ground up. Other courses include Brand Strategy Development, Visual Brand Expression, Digital Presence & Website Development, and Brand Management. With our comprehensive guidance, you can navigate every stage of creating your brand with ease, ultimately setting yourself up for marketing success.



WHO THIS CLASS IS FOR:

  • Entrepreneurs & Founders ready to develop a successful brand marketing strategy

  • If you have the desire to build a successful brand

  • If you need an actionable marketing plan to help grow your business



SOFTWARE USED:  

Keynote or Powerpoint (needed for the free marketing plan template)



ABOUT YOUR INSTRUCTOR:

Scott Adam Lancaster is the leading strategist for startup brands in the world, a serial entrepreneur, Fiverr Pro branding consultant & educator. His online brand building academy has helped over 25,000+ entrepreneurs successfully build their brands to date. He is also the director of Clementine House, a well respected branding agency of 10+ years, specializing in strategic brand development.

Syllabus

  • The definition of strategy
  • The 4 stages of marketing
  • The difference between strategy & tactics
  • The 6 laws of marketing
  • Understanding Creative & Distribution
  • The 4 marketing P’s and how to use them
  • SWOT Matrix and how to use it
  • Porter's Five Forces
  • 60/40 Law of marketing
  • The marketing funnel
  • Analyzing your competitors
  • Deciding your target audience
  • Creating your marketing objectives
  • Pricing your products perfectly
  • Watch this before arranging your marketing strategy
  • Awareness, finalizing your awareness tactics
  • Partnerships and affiliates (free tactic)
  • Blog writing & SEO
  • Podcasting
  • Public Relations
  • Giveaways
  • Word of mouth
  • Valuable courses
  • Social media overview
  • YouTube
  • TikTok
  • Instagram
  • Facebook
  • Twitter / X
  • LinkedIn
  • Pinterest
  • How to create better content in half the time
  • Why start-ups should never use paid advertising for awareness
  • Education & Consideration
  • Workshops & Webinars
  • Social Proof
  • Effective Email Marketing
  • Utilizing FAQ Sections
  • Portfolio & case studies
  • Leveraging product comparisons
  • Tips to increase desirability
  • Harnessing the power of Google reviews
  • Sales & Conversion
  • Psychological tricks to convert customers to buying
  • Building a list of customers ready to buy
  • Irresistible Offer
  • Persuasive Sales Page
  • Promotions & Free shipping
  • Improving conversion rate (PIPE FRAMEWORK)
  • Customer Retention
  • Expanding your product range
  • Asking for feedback & refining your product
  • Loyalty programs and the subscription model
  • Gifts & Surprises
  • Finalizing your marketing strategy

Taught by

Scott Lancaster

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