Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Building Customer Loyalty

via LinkedIn Learning

Overview

Build customer loyalty. Learn how to identify and retain your most valuable customers and keep them loyal for life.

Syllabus

Introduction
  • Why is loyalty so critical?
1. What Is Customer Loyalty?
  • What is customer loyalty?
  • Three important customer loyalty questions
2. The Customer Loyalty Loop
  • Four stages of the customer loyalty loop
  • Stage one: Imagination before persuasion
  • Stage two: Conversion not coercion
  • Stage three: Experience choreography
  • Stage four: Happily ever after
3. Loyalty Implementation
  • Building your loyalty action plan
  • Building a customer loyalty program
  • Enhance your loyalty action plan with generative AI
Conclusion
  • Next steps

Taught by

Noah Fleming

Reviews

4.6 rating at LinkedIn Learning based on 1089 ratings

Start your review of Building Customer Loyalty

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.