Build customer loyalty. Learn how to identify and retain your most valuable customers and keep them loyal for life.
Overview
Syllabus
Introduction
- Why is loyalty so critical?
- What is customer loyalty?
- Three important customer loyalty questions
- Four stages of the customer loyalty loop
- Stage one: Imagination before persuasion
- Stage two: Conversion not coercion
- Stage three: Experience choreography
- Stage four: Happily ever after
- Building your loyalty action plan
- Building a customer loyalty program
- Enhance your loyalty action plan with generative AI
- Next steps
Taught by
Noah Fleming