User Acquisition Strategies: Acquiring Players Throughout the App Lifecycle

Explore optimal user acquisition (UA) strategies for each stage of your game's lifecycle in this 38-minute video from Unite 2024. Learn from industry leaders Patrick Chang and Noah Gerard-Grossman, Managers of Growth Partnerships at Unity, who share their insights on successful tactics for different phases of game development. Gain a comprehensive understanding of how to acquire users throughout your game's growth journey and discover the influence of user acquisition on game feature development. Implement proven strategies to maximize player acquisition and retention at every stage of your app's lifecycle.