Acquiring Users on Google Play Games for PC

Learn about Google Play Games on PC, a platform that brings popular mobile games to laptops and desktops, enabling seamless gameplay across devices. Discover how this service has expanded to include over 3,000 titles available in more than 140 countries. Explore the newly added support for user acquisition campaigns on PC through the Google Play Install Referrer API. Gain insights into optimizing and attributing PC advertisements for Google Play Games on PC titles. This 24-minute video from Android Developers provides a comprehensive overview of the platform's growth and offers a detailed walkthrough for developers looking to maximize their game's reach and user acquisition strategies.