User Acquisition Courses and Certifications

How to Get Users and Grow - Alex Schultz, VP of Growth at Facebook - Stanford Startup School

Learn strategies for user acquisition, growth measurement, and retention from Facebook's VP of Growth, covering key concepts like magic moments and dimensional reasoning.

• YouTube
• 49 minutes
• On-Demand
• Free Online Course

Meta

Getting New Users and Keeping Them Engaged

Learn strategies for acquiring and retaining users through Facebook's Mobile App Install Ads and social channels, with case studies from successful apps like Runkeeper and Waze.

• YouTube
• 26 minutes
• On-Demand
• Free Online Course

Meta

Grow and Engage Your Audience with Mobile App Ads

Discover strategies for promoting and retaining users with mobile app ads, including targeting techniques and success metrics.

• YouTube
• 23 minutes
• On-Demand
• Free Online Course

Meta

Grow Your App Organically with Sharing and App Invites

Explore Facebook's sharing tools and App Invites to boost organic growth, enhance audience reach, and optimize content delivery for your app.

• YouTube
• 37 minutes
• On-Demand
• Free Online Course

Unity

Why Ad Creative Matters - Unite Now 2020

Discover best practices, benchmarks, and examples for effective ad creative in user acquisition, enhancing your marketing strategy and performance.

• YouTube
• 33 minutes
• On-Demand
• Free Online Course

Unity

Post Install Optimization for User Acquisition - Unite Now 2020

Discover machine learning techniques for post-install optimization in user acquisition. Learn about neural networks, dynamic CPC, and strategies to identify high-value users and improve UA efforts.

• YouTube
• 37 minutes
• On-Demand
• Free Online Course

Unity

UA Tips & Tricks - A View from the Inside with Gram Games, Uken, and Small Giant - Unite Now 2020

Gain insider insights on user acquisition strategies from industry leaders, covering topics like bidding, creative optimization, and performance metrics for mobile game marketing.

• YouTube
• 51 minutes
• On-Demand
• Free Online Course

Unity

Crunching the Numbers- Navigating Mobile Game Metrics - Unite Now 2020

Explore key mobile game metrics, reporting, and optimization strategies for indie developers. Learn to leverage core metrics for game success and user retention.

• YouTube
• 25 minutes
• On-Demand
• Free Online Course

Android Developers

Promoting Your Game and Growing Your User Base

Discover strategies for game promotion, user acquisition, and growth using Google's tools. Learn from Seriously's insights on YouTube influencer campaigns for mobile games.

• YouTube
• 25 minutes
• On-Demand
• Free Online Course

Building the Metaverse

Scaling Games with Advertising Networks - Mobile Evolution and App Tracking Transparency

Insightful discussion on mobile game marketing evolution, covering ad networks, user acquisition strategies, privacy changes, and future trends in digital advertising and audience engagement.

• YouTube
• 1 hour 16 minutes
• On-Demand
• Free Online Course

Android Developers

Acquiring Users on Google Play Games for PC

Learn how to optimize and attribute PC advertisements for Google Play Games titles, enabling seamless gameplay across devices and expanding user acquisition campaigns to the PC platform.

• YouTube
• 24 minutes
• On-Demand
• Free Online Course

Stanford;  Y Combinator

How to Start a Startup

16 reviews

Comprehensive startup guide covering ideation, growth, strategy, fundraising, culture, and operations. Learn from industry leaders to build successful companies.

• Independent
• On-Demand
• Free Online Course

How to Build a Product IV - Jan Koum, Co-Founder of WhatsApp - Stanford Startup School

Insights from WhatsApp co-founder Jan Koum on building a global messaging solution, focusing on user experience, security, and scaling challenges.

• YouTube
• 51 minutes
• On-Demand
• Free Online Course

Marketing your Android apps

1 review

Creating and designing marketing activities to promote, monetize and increase the number of your app users.

• edX
• 5 weeks, 6-8 hours a week
• On-Demand
• Free Online Course (Audit)

Lead Generation & Business Development with Dekker

492 ratings at Udemy

Customer Acquisition, B2B Marketing, Sales Funnels, Business Development, Demand Generation, Sales Funnel Marketing

• Udemy
• 10 hours 49 minutes
• On-Demand
• Paid Course