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Intro
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Classroom Contents
Why Ad Creative Matters - Unite Now 2020
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- 1 Intro
- 2 Impact of ad creative on performance
- 3 The formula
- 4 Creative marketing agencies' workflow
- 5 A modern UA Manager workflow
- 6 Channel your inner Don Draper - Creative marketer
- 7 The power of brainstorming
- 8 Collaborate & Communicate
- 9 Creatives within Unity Ads
- 10 Experiment and be smart
- 11 Tripledot - Woodoku (Puzzle)
- 12 Shark Jump - Castle Fusion (Casual)
- 13 Creative Best Practices
- 14 Benchmark insights
- 15 Benchmark Report
- 16 Puzzle Benchmarking - iOS (US)
- 17 Casual Benchmarking - Android (US)
- 18 Wrap-up
