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Intro
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Classroom Contents
Scaling Games with Advertising Networks - Mobile Evolution and App Tracking Transparency
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- 1 Intro
- 2 The history of advertising to scale
- 3 Curating apps
- 4 The rise of ad networks
- 5 Ad brokers
- 6 Ad networks vs ad brokers
- 7 Facebook and the history of mobile gaming
- 8 Modes of reaching consumers
- 9 Apple’s recent ATT App Tracking Transparency changes
- 10 What’s next in advertising?
- 11 Niche marketing
- 12 Content fortresses
- 13 How to market small and niche games
- 14 The age of creativity
- 15 Understanding your audience
- 16 Community building, web3, and NFTs
- 17 Web3 and NFT marketplaces
- 18 Actionable takeaways
- 19 Learn more about Eric Seufert
