Explore the latest innovations from Google Play, Cloud, Ads, and YouTube to drive transformative growth for your game in this 47-minute conference talk from the Google for Games Developer Summit 2024. Discover Google Play's vision for gaming, including enhanced store listings, Play Points, and Play Pass. Learn about Google Play Games on PC and how Google Cloud powers live service games, featuring a case study with CAPCOM. Dive into the living games model with generative AI and understand how Google Ads can support growth, reach users at scale, and multiply revenue impact. Explore community-building on YouTube, new Creator tools, and the introduction of YouTube Playables. Access additional resources and detailed chapter breakdowns to maximize your game's potential across Google's ecosystem.
Google for Games Developer Summit 2024 - Innovations for Game Growth
Overview
Syllabus
Introduction
Google Play's vision for gaming
PGS and enhanced store listings
Play Points and Play Pass
Google Play Games on PC
Google Cloud powers live service games
How CAPCOM partnered with Google Cloud
Living games model with generative AI
How Google Ads supports growth
Reach users at scale
Multiply revenue impact
Drive durable measurement
Bringing communities to life on YouTube
How we're investing in Creator tools
Introducing YouTube Playables
Taught by
Google Developers
