Learn effective strategies for user acquisition and retention in mobile app development through case studies and best practices. Explore how to leverage Facebook's Mobile App Install Ads to grow your user base and discover techniques for utilizing social channels to maintain user engagement. Gain insights from successful implementations by companies like Runkeeper, TripAdvisor, Waze, Quora, and more. Understand the social app lifecycle, optimize for installs, and implement targeted advertising techniques. Discover how to use personal content, re-engagement emails, and location-based push notifications to keep users coming back to your app.
Overview
Syllabus
Intro
The Social App Lifecycle
Mobile App Install Ads
Find the right customers
Optimize for Installs
Use the Facebook SDK to log installs
Target only new users
See install insights
Mobile Measurement Partners
Get Started
Case study: Runkeeper
Case study: TripAdvisor
It's more fun with friends
Case study: Waze
Bring them back with personal content
Re-engagement email: Quora
Page Post re-engagment: Upworthy
Location-based push: Green Bay Packers
Taught by
Meta Developers
