Explore essential mobile game metrics, reporting, and optimization strategies in this 25-minute conference talk from Unite Now 2020. Learn about core metrics and their significance in elevating your indie mobile game. Gain insights from industry experts Emory Irpan (Unity) and Stephanie Pilon (Adjust) as they discuss engagement, in-app purchase, ad monetization, and user acquisition metrics. Discover how to understand Lifetime Value (LTV), retain users, find your game's sweet spot, and effectively manage churn. Acquire valuable knowledge on the road to creating a successful mobile game and access additional resources, including Adjust's latest reports, to further enhance your game development journey.
Crunching the Numbers- Navigating Mobile Game Metrics - Unite Now 2020
Overview
Syllabus
Intro
About the speakers
About Unity
About Adjust
The road to a successful game
What kind of metrics are there?
Engagement metrics
In-app purchase metrics
Ad monetization metrics
User acquisition metrics
Fitting things together
Understanding LTV
Beyond install: Retain your users
Find your sweet spot
All is not lost: Dealing with churn
Recipe for success
Download Adjust's latest reports
Taught by
Unity
