Discover how to transform your indie game into a successful live service in this 36-minute Unite Now 2020 conference talk. Learn best practices for scaling and operating games in the mobile free-to-play space, focusing on increasing retention, building game economies, managing live service campaigns, and understanding growth metrics. Explore key topics such as preparing for live ops, acknowledging constraints, observing competition, establishing scenarios, evaluating features, planning events, implementing quality-of-life improvements, optimizing monetization and store layouts, and leveraging analytics to track player behavior and acquisition funnels. Gain valuable insights to enhance your game operations and business skills, ultimately improving your indie game's success in the competitive mobile market.
Overview
Syllabus
Intro
Your hosts
Overview of Live Ops
Preparing for Live Ops
Acknowledge your constraints
Observe Competition - Examples
Establish 3 scenarios (or at least 1)
Observe Competition - Motivations
Evaluate and prioritize features
Make a plan
Events
Quality-of-life improvements
Monetization
Store layout
Analytics
What to track
Acquisition Funnel
Content Funnel
Observe your Players
Taught by
Unity
